Pinterest is a great platform for driving traffic.
You can drive traffic to any kind of website and in any niche.
Here are some of the popular niches on Pinterest:
1. Do it yourself (DIY).
And many more ...
In order for you to drive traffic to your own website you have to do the following:
1. Be active. All you have to do is use Pinterest daily by pinning other people posts and subscribe to what you want.
2. Mix between quality and original content and great content from other pinners.
3. Make sure to put your URL to send traffic.
Also you have to do another thing. Always give them a taste of the cookie so they can buy a bunch. Which means tease your followers with a glimpse of your content. Don't give up the whole content, just a glimpse.