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Does CTR and CPC matter in AdSense?
Do you think that click through rate and cost per click is important for higher ranking? How important are they?
Farris 11 Apr 2018
Yes. And that is because these two make up your RPM. Which is the revenue you make from 1000 impressions.

Let me give you an example that will help you understand how important they are ...

Imagine we have a website called Cars. Cars get 500,000 impressions per month. Not bad huh. Well if the website have an RPM of $0.10 that means that Cars make $50.00 per month from AdSense.

On the other hand, we have a Food website that gets 500,000 per month. And Food's RPM is $1.50 which means they make $750.00 per month.

The difference is huge. To be exact $700.00 Dollars. That is a lot of money.